Mammootty is involved in more than half a dozen philanthropic projects aimed at helping the needy people. [16]
[edit] Pain and Palliative Centre
Mammootty is the patron of the Pain and Palliative care Society,[17] a charitable organization in Kerala formed with the aim of improving the quality of life among patients with advanced cancer. He has been the fuel and the engine of the pain and Palliative care centre, situated at Kozhikode, India.[18] Thousands of people are getting the benefits which the institution is providing. Mammootty has now put forth a novel project to provide the pain and palliative care to those suffering from cancer, living all over Kerala.[citation needed]
[edit] Jeevan Jothi
Mammootty is the ambassador of Jeevan Jothi - a social work project aimed at providing aid to people who are seeking treatment for any Ophthalmic diseases, Heart (cardiac) orthopedic diseases, liver diseases, renal dysfunctions, Haemophilia diseases, ENT disorders.[citation needed]
[edit] The caretaker of street children
Mammootty is the ambassador of a charity project, aiming at the eradication of Child abuse and Child labor.[citation needed]
[edit] Kazhcha- free eye care and treatment
Kazhcha is a venture to extend free eye care and treatment to the neglected and downtrodden people of the society. This event is the first of its kind in India, organized in the name of an actors’ fans association. Kazhcha 06-07,[19] is maintained by Mammootty Fans Welfare Association & Mammootty Times, in association with Little Flower Hospital & Research Centre and Eye Bank Association of Kerala. Under this project, around 10,000 people will be receiving free eye treatment and 1000 poor patients will have the opportunity to undergo cataract surgeries free of cost at Little Flower Hospital, Angamaly. The actual cost of each of these surgeries is around Rs.8000/-. In addition to this, all eligible patients, who are selected for surgery, will be given free accommodation, food, medicines and conveyance. This project also includes various programmes to prevent childhood blindness in society. One of the major activities related to this is distribution of free spectacles to the children from socially and economically backward families. The special fund received from the office of the President of India will be utilized for this purpose. Free eye camps will also be conducted at various places in connection to this project.[20]
[edit] Donating foods and goods
During Onam 2007, Mammootty donated food items among thousand families in Parathodu near Kanjirappally in Kottayam district, a Kerala village which was hit by Chikungunya. The village which was worst hit by the disease claimed the most lives in the state.[21] In a press conference Mammootty explained his motives for doing this:
| “ | I decided to do this because the village has lost the maximum number of people to chikunguniya in the state this year. And this is not a publicity event and I would not be going there to distribute it either. This is done to see that others also come to extend a helping hand to those who are suffering | ” |
[edit] Smart City: Discussions with Dubai Internet City
Mammootty and Dubai-based businessman M.A. Yusuf Ali met with the officials of the Dubai Internet City (DIC) and finally - the proposed Smart City project at Kochi is now within striking distance of the investment-starved state.[22] This project could potentially bring over 90,000 jobs in the Information Technology and allied sectors at Kerala. The much-talked about Rs.15 billion - IT project, which has been in a limbo since the new V.S. Achuthanandan government took over last May, has been revived with Dubai Internet City - officials saying it has agreed to the terms put up by the state. The move came immediately after Mammootty air-dashed to Dubai early this week to hold discussions with DIC officials.[23] Mammootty Explained in Indo-Asian News Service:
| “ | I think so!, I was in Dubai and held discussions with DIC officials. This was nothing official but I had a keen interest that investment should come to Kerala and I did what I could do | ” |
[edit] Akshaya: Information Technology dissemination
Akshaya, the Information Technology dissemination project of the Government of Kerala,[24] has Mammootty as the star campaigner.[25] He formally took over as the Goodwill Ambassador of Akshaya project on February 26, 2006 at a video networked programme which was linked to all the district headquarters of the state.[26] Mammootty will take up the responsibility of spearheading a campaign by appearing in print and visual media advertisements and other publicity materials that will send the message of Akshaya to the grassroots. He Explained:
| “ | I am really happy to be associated with this unique project that promises to ring in wholesome change to the perceptions about Kerala as it seeks to make its presence felt in the digital era.[27] | ” |
Mammootty is now appearing in a new role on television.[28] He was seen giving tips on ways to master the computer keyboard or browse the internet.[29]
| “ | If we manage to reach the benefits of information technology to the entire population, we would be able to raise ourselves to the levels of a developed society. I understand that the Akshaya project has been launched with this objective. I am sure this unique project will go to make the State a fully empowered knowledge society.[27] | ” |
Akshaya, Kerala’s mass computer literacy campaign which has bagged several awards, has roped in the multilingual star to popularize the programme.[30] Now launching e-lite-literacy programme in Kerala with Mircosoft.[31]
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